As we can see here this advert is evidently based towards the 'rock' genre of music listeners. This confirms that Kerrang's target audience is this genre and shows how they aim to rope in people from this genre in order to get more readers. The heading '100 GREATEST GIGS EVER!' Is very enticing, although perhaps the marketing technique of opinion disguised as fact here as the idea of a 'great gig' is subjective and opinion meaning the '100 greatest gigs' could vary depending on the person. Of course the idea is that the gigs will be good by anyone of this genre's opinion and the magazine has aimed to entice readers with this suggestion. The list of bands at the top of the page 'Linkin Park Led Zepplin Enter Shikari' is to clearly entice anybody who like these bands, I believe the aim would be to catch peoples eyes and aim to get them to buy the magazine at least for those bands, even if not for the rest of it. The main picture is of Matt Bellamy, the lead singer of 'Muse' live in concert, 'Muse' are considered an extremely good live band and won best live band '2008', this picture is used to reinforce the idea that this magazine does indeed contain the 'best' 100 gigs, in order to get people to buy it. The use of picture in picture is to help make the magazine more eyecatching. The caption 'Life Is Loud' is used to appeal to the more 'rebellious' readers, perhaps making these people more believable to the impression that they are being 'rebels'.
David Leighton
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