Sojourn - Paper Company.
This advert is very clever in the fact that the advert it literally 5 words long. It uses the pun 'Space and Lots of it.' to describe and advertise a paper company. This viral advert uses a cleevr way to advertise in magazines for a paper company. By having literally having a double page spread in a magazine completely black apart from having words in the centre of the magzine is a great way to advertise paper. Paper itself is blank and therefore by having the pun 'Space and lots of it' it creates almost an inside joke.
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